Mr Moco and the Titan travelled to Prague with Partizan to shoot the latest Currys/PC World commercial.
The commercial shows how with the stores 10,000 plus products, it
can help you get to the one that's right for you. Directed by Chris
Cairns, who we'd worked with previously on Partizan's Schwartz Flavour Shots,
the commercial uses a mixture of motion
control and computer timing systems to perfectly
manoeuvre the products with mechanical
pulleys, wires and pneumatic rams.
Above is the full length commercial
There are many benefits to the Titan's
telescopic arm. Firstly, less track needs to be laid on set, which means
it doesn't dictate or inhibit the action in front of camera and saves
time in post by not having to paint out track.The Titan is the longest
motion control crane arm in the world with a maximum lens height of
close to 9m. The telescopic axis also allows a greater amount of freedom
for directors to be more creative in planning their shots.
Above is the making of
Contact Billy and Ryan at Mr Moco Rentals to discuss your motion control requirements.